TROPICAL CE

The company provides continuing education for
optometrists in tropical destinations.

CLIENT GOALS

• Update the visuals to better represent the brand and
  vacation aspects of the education programs.
• Establish a better registration form for the customer to
  sign up for the trip.
• Create a better user experience in displaying the
  trip/event pages with easy access to the itinerary and
  trip information.
• Create a site that takes advantage of responsive design so it adapts to visitors on the mobile device.

SOLUTIONS

• The new site takes advantage of responsive design down
  to 320px wide that also features a mobile navigation.
• Large beautiful imagery to represent fun in the sun with
  messaging that indicates "memories of a lifetime".
• Easy homepage navigation icons that provide information
  on Hotel, Speakers, Activities and Airline information.
• Navigation is easily accessible on top and subpages
  elegantly represent trips by year and location.
• An easy tabbed approach lets visitors see information
  independently so no need for scrolling.
• The new form is less intimidating than the old form using
  a 4 stepped approach rather than the “long form” style.