Digital Marketing Services
So you have established a prominent brand, website and have an easy way to promote it. Time to market it and get people to your site and buying. In this stage, you want to focus on 3 specific tasks.
Search Engine
Lead Generation
Review Building
Search Engine Marketing
The first place people go to find most businesses is their favorite search engine, and Google is the most popular. Search Engine Marketing (SEM) consists of a couple of options. The best place to start is SEO (Optimization) this is a tremendous long-term investment since once you get on the first page organically paying for SE ads is optional. Need more business than Paid SE Ads will help.
75% of users never scroll past the first page of search results.
Lead Generation
Building a list of potential customers to speak to is a great way to make your brand and generate revenue. The more you can keep your brand in people's minds the more they will use and talk about you. Lead Generation is a 3 step process and a one-time investment.
Your website is the #1 best source of capturing leads. Provide value and people will take action.
Reputation Marketing
Guess what your potential customers are doing in most cases before they even get to your website. YES, they are evaluating you by your reviews. If you are a business with low or no reviews, you are losing the most important "click" of all. Think about it, if you were looking for a doctor would you research one with 2 reviews or 20, or 200?
Statistically, 67% of potential customers base buying decisions off online reviews.