How to Grow Your Email List in 8 Simple Ways
Email marketing is still one of the most effective marketing strategies in 2016. But competing for people’s attention in their inboxes isn’t easy. Your email list decreases at a steady percentage each year because of people’s tendency to change addresses and email service providers. To counteract this, you’ll need to constantly add more contacts into your email list. Here are eight simple things you can do to grow your email list.
Create targeted email campaigns
Don’t just rely on one type of email to generate leads. Instead, create targeted email campaigns for the different types of people you want to attract to your brand. People are more likely to subscribe if the emails you send them directly cater to their needs and interests.
Add a call to action to your Facebook page
Facebook lets you add a simple call to action on your brand’s Facebook page. This call to action allows users to shop or sign up, among other things. Use this button to capture leads from outside your website.
Cross-promote on other websites
Consider getting a partner who can help you promote your site; if you can’t find a partner, use one of your other websites. Ideally, you should use a website that is older and more popular, but any sort of exposure can help you build up your audience. Introduce simple offers that can encourage visitors on either website to subscribe to the other.
Create an impressive landing page
A landing page is often where visitors get their first impression of your website. Spend time and resources making the best landing page you can. Your landing page alone should be enough to convince visitors to subscribe to your website. A good landing page gets straight to the point, while being functional and eye catching. Don’t forget to include the signup process on your landing page.
Create sharable and relatable content
The content you produce should always be relatable to your target audience. People are more likely to read and share content they can relate to. Content you produce should be inspiring and informative. While you should publish content that revolves around your niche, consider creating an occasional piece that can reach wider audiences.
Encourage visitors to subscribe with lead magnets and forms
Make it easy for visitors to subscribe to your content. Include a simple subscription form on every page of your site. You should also encourage visitors to subscribe by offering them simple rewards. These rewards are often called “lead magnets.” Lead magnets can come in the form of discounts, voucher codes, free ebooks, or free web seminars. Give people a reason to subscribe to your content, aside from the promise of more content.
Use video to leverage your content
Posting videos on YouTube can indirectly help with SEO. Videos can help you reach bigger audiences because they can be easier to digest than articles. They also have a higher chance of going viral, if you know what you’re doing. While your customers can’t subscribe to your email list directly off of YouTube, you can still link them back to your site and convince them to sign up there.
Guest blogging is still one of the most effective ways of building up your brand. Redirect visitors from your guest post back to your website. But don’t just redirect them to any page. Instead, direct them to a landing page that summarizes what your brand is all about.
Never underestimate the value of a good email marketing campaign. Email still plays a pivotal role in people’s everyday lives. Your goal as a marketer should be to convince visitors that your brand is worthy of becoming a part of their daily routines.