3 Simple Ways To Better Customer Communication
How to communicate the value and benefit of your service to prospective clients.
We as business owners are always looking for better ways to demonstrate the value and benefits of our service. Sometimes it is not easy. If you repair AC’s the importance of having your ac inspected annually might be hard to get across to your customers (most people tell themselves if it is not broke, why invest in it). Here are some concepts you should use when your website visitor first starts learning about you.
- First, establish empathy and understanding with your audience. Meaning you are or have been in their shoes; you understand their internal frustration.
- When the benefits of your service is difficult to translate value try to associate it to something that is easier to understand.
- Don’t assume they will know what success feels like after they have used your service. You have to tell them.
So let me offer an example that might help you understand how Nieto Creative helps move businesses in the right direction.
Here is an example of how I can use association to establish understanding of benefits to potential clients:
How Nieto Creative moves your business.
Like most of the world, we will assume you own a car. You probably paid good money for your vehicle. You did your homework, looks mattered, and extra luxury features might have been necessary to you. People understand that the most fundamental reason for owning a vehicle is not for what it is, it’s for what it does, to get us from point A to point B, right?
What if you decided today that your initial invest was all you can afford or care to spend? You stopped investing any more money in vehicle expenses. Gas would be the first thing to go. What happens then? It becomes a showroom piece you show your friends when you invite them over, but it won’t be the workhorse you need to maintain your life, happiness, and connections. It stops functioning as it was intended. Your website is entirely the same kind of vehicle, but instead of transporting you it moves your business from A to B or next stage in your growth. With the right investment in the right places, Nieto Creative is the fuel that drives your business in the right direction.
