The Marketing Value of Responsive Web Design for Mobile Content

Designing online content for mobile users has grown from a recommendation to a necessity over the past few years. This mobile design trend is largely due to the steady increase in the number of individuals who are accessing the Internet via smartphones, tablets, and other mobile devices and gadgets. Marketers and business owners have grown more aware of the need to provide an unparalleled user experience for the mobile market, and this has translated into an evolution in the way websites, landing pages, and a great deal of other digital content is designed and delivered to mobile devices.

[divider line_type=”Full Width Line” custom_height=””]

” 80 percent of Internet users are connecting via mobile devices”

[divider line_type=”Full Width Line” custom_height=””]

With over 80 percent of Internet users either connecting to the Internet via their smart phone or at least owning one, and more people making connections while on the go, the mobile market has quickly outpaced the use of desktop and laptop computers for engaging in online activities. People are now using mobile devices for shopping for everything from groceries to their next new car, and are using these devices for a wide array of other activities as well. These activities include taking and sharing photos, visiting social media sites, communicating with friends, catching up on the news, watching streaming videos or listening to music, and so much more. All of those activities provide businesses with an opportunity to deliver marketing messages to their audience. It is essential to capitalize on the mobile market with mobile-friendly online content that appeals to and engages site visitors in unique and innovative ways.

Responsive web design has become the standard for mobile-friendly design. In years past, the m-dot site versions were considered the “go-to” for creating mobile-friendly web content. This is no longer the case because the diversity in size and functionality of mobile devices has rendered m-dot versions obsolete. M-dot content simply isn’t able to effectively and consistently render content that displays properly on a variety of mobile devices.

Along with responsive web design, adaptive design was briefly at the forefront of the new wave of mobile web design. While it did have a brief 15 minutes of fame, the limitations of adaptive design were quickly realized, causing it to fall by the wayside. As a consequence, the more efficient and effective responsive method of web design took over as the most effective mobile site design method. The difference between the two? Like m-dot design, adaptive design required a separate set of page coding for each individual mobile device, requiring dozens of sets of code to allow web content to display properly on many different devices. Responsive web design, however, uses only one set of code to display content on a variety of mobile devices and adapts the content to the size of each device’s screen.

[divider line_type=”Full Width Line” custom_height=””]

“responsive web design is the key to higher sales”

[divider line_type=”Full Width Line” custom_height=””]

Why is responsive web design the key to higher sales, increased lead generation, and more conversions for your online content? As stated, responsive web design has become the standard for designing for mobile devices, and there are more people now using mobile devices to access the Internet than ever before. They communicating with others via social media, making purchases, performing research on companies and products, and using social media peers as a barometer for many of their online decisions. These activities are being done while they are on the go and on their mobile phones, tablets, iPads, and other gadgets.

Responsive web design is essential for your marketing campaigns and goals because the mobile market is a goldmine of potential leads, as well as future sales and customers. It’s not a trend or fad that will be here today and gone tomorrow; in fact, it’s predicted that responsive web design will continue to evolve, along with mobile devices and mobile-friendly online marketing. In order to capitalize on the global market at your fingertips via mobile-friendly digital marketing, you must incorporate responsive web design into your marketing strategies and let it work for you to improve sales, leads, conversions, and ultimately, your profits.