What is Google 3 Pack and How to Conquer It.- Overview

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hello everyone my name is Harry Nieto
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Creative and I’m a marketing
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consultant I help businesses be found be
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professional and be recommended i also
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blog at five minutes to better marketing
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com today we’re going to talk about the
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google 3-pack and what that is and how
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to conquer it so let’s get started
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so the google 3-pack was actually
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introduced in August 2015 so it’s not
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exactly new but a lot of people don’t
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understand this area and how to conquer
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this area this is the local search when
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you type in either plumber and your
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local area or an AC repair place in your
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local area it’s the map view that comes
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up and shows you three business listings
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this is a little bit different from the
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seven pack obviously less exposure for
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businesses and the the one thing that’s
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different also is the links to this is
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not going to your Google+ page which it
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used to be now it’s going directly to
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your website so what this looks like i
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did a simple search for AC repair and
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katy texas and i got the the map view
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and three business listing so this is
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the 3-pack right here you have some
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small information your company name your
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ratings road you’re on your phone number
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link to your website and directions so
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those are the areas that you get now
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this is a great place to be a lot of
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great exposure for these companies
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certainly you want to focus on your
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online reputation because the these are
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the United to that have the highest
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rating so if i was looking for an AC
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repair and katy texas i probably would
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not call these guys they don’t have
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raving fans but these companies have a
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lot of people that they’ve helped and
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those people have said and have
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commented on how great they are so these
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are the businesses that I would select
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personally you also have the option to
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go to more places and if you did that
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you’d get a larger map view this gives
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you all of the businesses in the area
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not just the three you have a long list
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on the side here
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and it’ll show your business name your
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rating and so and people also able to
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search by rank so if i only want to see
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businesses with the 4.0 or higher all
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the bad ones go away i only get the good
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ones and once you hover over these you
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can see what the ratings are for these
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businesses when you click on any one of
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these businesses what you’ll end up
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getting is your google business card
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it’ll show more information about to
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kind of the full full address your phone
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number your hours of operation gives the
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customer review summary of your ratings
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this is a place where they can write a
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review or go directly to your website or
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get directions and it shows a few
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snippets of what people are saying about
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you again ratings a really drive traffic
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to a business and it’s important for
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your business
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so how do you get to the 33 pack area
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and google so first off you want to make
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sure that your Google+ local page is
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completely filled out an up-to-date so
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as much information as you can put in
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there as far as your you know business
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information any images you have a
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description you know what services you
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offer all of that information is
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relevant to google and it helps with
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that getting you in that Google 3-pack
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you definitely want to cultivate those
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reviews on google plus account so you
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want to make sure that with any customer
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that your service that you’re sitting
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them a review request to review on
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google or at least some place that’s
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where people are looking for you
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those positive reviews will definitely
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increase your rank not only organically
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but also in this 3-pack area you want to
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make sure that your listing is accurate
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and consistent throughout the entire web
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so if you’ve got listings on
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yellowpages.com yelp home advisors any
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of that make sure that your phone number
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address those profiles are the same as
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your main company profile we also want
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to create some links so linking and back
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linking really is the process of finding
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a reputable websites that
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year you can put your business link on
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that drives people to your site
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this can be done with the Chamber of
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Commerce be a BB variety of different
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options if you have an article written
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on you
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you definitely want to have that article
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link to your website the more links you
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can get back to your side definitely
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helps an organic SEO and with this
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google 3-pack and the last thing is
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build a strong web presence make sure
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your social media you know we’re all up
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to date you
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you know use those platforms as best you
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can I know it’s difficult sometimes but
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but doing that will show that you’re a
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legitimate local business and you have
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some followers so I want to keep this 25
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minutes as I promise
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so again my name is Harry with me to
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creative i really encourage everybody to
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go to my blog five minutes to better
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marketing com sign up there that way
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what will happen is you’ll get updates
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on a weekly basis basically do one blog
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post a week whether it’s a video or a an
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actual blog post that we can get get
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some great free information
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best of luck to you I’ll see you next
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week thanks for watching